Frequency vs. Depth
Blogs are hugely popular today…almost too popular. It seems everyone has a blog. That is both good and bad. People are more open to sharing their thoughts and ideas more than ever. And there is more information available to us now, then there has been in all of history.
This also means that there is a lot of mediocre and bad information out there. Information that your readers now have to sift through in order to find your content.
When building your blog, you will have a few choices to make. Consistency is one of them. It is important. It helps your readers know when to look for new content. If you write a new post sporadically, let’s say two posts a week over course of a few months, and they are always at random times and days, your are not likely to get consistent readers to come back. They will not know when to look for new content and readers enjoy knowing when and where to find great content. Readers need to find and sense a rhythm when reading your blog. If you are too inconsistent you will lose them.
Every blogger has to find the frequency that works for him or herself. Because, although you want to be consistent in your posting frequency, you ultimately goal needs to be producing great content. And great content can take time.
Producing great content is one, if not, the way to be heard amongst the clutter and noise of blogs on the internet. Great content will rise to the top of the masses and create a voice of its own. Everybody likes to believe that they have something to say, but the truth is, not everything needs to be heard (or read).
So you need to make the choice: Do you want a high frequency of good content, or a low a frequency of great content?
Maybe a better way of asking that question is, do you want to produce a high volume of posts at the expense of great content? Or do you want to produce great content at the expense of a high volume of posts?
I can tell you that your readers will take great content over frequency every time. You may think that posting twice a day with increase your numbers and gain readership, but the truth is, this could actually be why your blog is not growing. You may be over saturating your readers. There is only so much information they can take at one time. I know that every one of us want to produce great content, unfortunately we don’t always like to take the time to do that.
Don’t worry about volume of posts; Worry about producing stand out content. If all you can do is post 2-3 times a week, then work hard on those 3 posts. Post them at the same time every week. Let your reader get comfortable in knowing when you post. Be consistent when you publish them.
Don’t fall into the trap of posting just to satisfy your own need to post. I know sometimes I have posted purely because I forgot to have something prepared and I didn’t want to go a day without posting. This is not the reason why we should be posting. Post because you really do have something awesome to say, and your post has great content. This is a battle every writer and blogger face. It will be harder at first to always have great content, truthfully it may be impossible to always have amazing content, but we need to strive for that.
I believe excellence inspires and produces more excellence. As you continue to produce more and more great content, your readership and influence will grow; you will gain more confidence and figure out what works for your readers. Then you end up writing more great content. After a while you will find that it is easier to produce more great content more frequently; and you give your blog a fighting chance to stand out above the noise.